About us
The small team behind EdmontonValley — building a joyful, responsible space where imagination meets entertainment.
EdmontonValley began in an Edmonton kitchen in late 2023 when two friends — a game designer and a graphic illustrator — decided they wanted to build something magical for adults who missed the pure delight of playful, colourful pattern games. No stakes. No pressure. Just the joy of watching symbols cascade into place.
Alberta's long winters inspired the Pastel Dreamland aesthetic: vivid, warm, and unashamedly whimsical. Unicorns, rainbows, and sparkling gems were chosen deliberately — they carry no financial baggage, no cultural weight beyond delight. Adults deserve spaces designed purely for fun that can be enjoyed for ten minutes or ten seconds.
We are proudly committed to responsible entertainment. Zero purchases, zero real-money activity — this is not a gaming product in the regulated sense. It is a visual toy that happens to look magical. Every choice we make prioritises transparency, player wellbeing, and sheer creative joy.
“We built the platform we wanted — bright, honest, free. If it makes one person smile on a grey Tuesday, that is enough.”
— Maya R. & Devin C., co-founders, Dream Studio
A small, distributed crew across Edmonton and Calgary — each of us wearing many hats.
Creative Director & Co-founder
Leads design direction, symbol illustration, and the overarching Pastel Dreamland visual identity. Ten years in interactive visual media before founding Dream Studio.
Game Systems & Co-founder
Architects the cascade mechanics, including the REEL SYNC mirroring system. Former tabletop game developer, passionate about transparent entertainment design.
Player Wellbeing Lead
Develops the responsible play framework and all player protection features. Background in applied psychology and community services in Alberta.
We tell you exactly what this platform is: a visual entertainment toy. No misleading statistics, no dark patterns, no artificial urgency.
No payment system exists here. You cannot spend money, earn money, or convert virtual credits into anything of real-world value. Ever.
Responsible play messages are prominent, not buried. We link to support resources on every page and actively encourage breaks.
Cookie consent is genuine — all optional signals default to denied. We use Google Consent Mode v2 so your choices are respected upstream.
Questions, feedback, or responsible play concerns — we read every message.
[email protected]📞 +1 (780) 827-4561 • 312 Jasper Avenue, Edmonton, AB T5J 2A9
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